One Great Business at a Time.
We Build the Next Great Platform.

We acquire and scale technology and tech-enabled services businesses serving restaurants and other multi-unit operators.

Our Mission

To build exceptional companies that solve real problems for restaurants and other multi-unit businesses.

Our Approach

We don’t just invest. We build.

Our approach is grounded in trust, alignment, and doing the work alongside our partners to create real growth.

  • How We Invest

    We acquire businesses in a sector we know well and play an active role in scaling them, investing in the team and technology to drive organic growth and pursuing strategic add-on acquisitions.

  • How We Operate

    We focus on one platform at a time, giving each investment our full attention and grounding it in proprietary research, sector expertise, and strong industry relationships. Our approach is defined by speed, integrity, and deep respect for business owners and the companies they've built.

  • Our Capital Model

    We lead every deal with our own capital, taking a substantial personal stake in every company we acquire. We also partner with a select group of like-minded co-investors who participate alongside us.

Our Focus

Our Investment Criteria

We partner with companies that are profitable, purpose-driven, and built for long-term growth. Our criteria give owners and their advisors a clear picture of where we can be a true value-added partner.

  1. 01. Size

    Demonstrated history of profitable growth and consistent free cash flow, with current EBITDA between $2 and $10 million.

  2. 02. Sector

    Companies serving multi-unit operators, with restaurants and foodservice at our core. We also consider retail, grocery, and other multi-unit concepts, franchised or not.

  3. 03. Business Model

    We invest in vertical software, hybrid hardware-plus-software solutions, and tech-enabled services.

  4. 04. Situation

    U.S.-based company open to a majority equity investment or full buyout. We focus primarily on founder- and family-owned businesses and selectively pursue venture- and private equity-backed companies.

  5. 05. Growth Potential

    Strong potential for continued organic and inorganic growth, with opportunities to enhance core operational and technological infrastructure over time.

  6. 06. Values

    A company that operates with integrity and care, demonstrating a genuine commitment to employees, customers, and long-term relationships.

Our Portfolio

Built by Founders. Backed by 404.

We invest in one platform at a time and work alongside its team every step of the way.

  • PrepWizard

    Automated Food Prep Labeling System

    Founded by Doug Harris and his sons, Cole and Eli, PrepWizard is a leading provider of automated food-prep labeling solutions for restaurants and foodservice operators. Its cloud-based system replaces handwritten labels, helping teams improve consistency, strengthen food safety, and reduce costs. The company also offers WorkWizard, a digital operations management platform that helps multi-unit operators digitize tasks, checklists, audits, announcements, and other store-level workflows.

    Visit PrepWizard →Read the announcement →

Our Story

Why 404: More Than a Number

Andrew Hudis and Elie Javice first discussed starting a business as college roommates at the University of Pennsylvania. After graduation, they pursued separate careers—Andrew in investing, Elie in technology and operations—but remained close and kept the idea alive.

A decade later, drawing on years of experience, shared values, and complementary capabilities, they took the leap. From college roommates in dorm room 404 to business partners, Andrew and Elie founded 404 Endeavors to acquire businesses where Andrew’s investing background and Elie’s restaurant-technology operating experience can genuinely add value.

Portrait of Andrew Hudis

Andrew Hudis

Andrew Hudis is an experienced investor with a track record of driving value creation across private equity and public markets.

From 2020 to 2025, he was a Partner and Managing Director at Ancient, a large single-family office focused on direct private equity investments. At Ancient, he supported the firm’s minority investment and value creation efforts at Sotheby’s, as well as its control investment in Solairus Aviation.

He also oversaw internal primary research efforts and was involved in all aspects of the investment process, including idea generation, sourcing, and transaction execution.

Prior to Ancient, Andrew was an Investment Analyst at Senator Investment Group, a multi-billion long/short equity hedge fund, and began his career as a consultant at McKinsey & Company.

He holds a B.S. in Economics from the Wharton School at the University of Pennsylvania. Andrew resides in New York City with his wife Kelly.

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Portrait of Elie Javice

Elie Javice

Elie Javice is a technology executive who has led digital transformation for some of the world's largest restaurant brands, combining technical expertise with a collaborative, business-minded approach.

He most recently served as Chief Digital and Technology Officer at Firehouse Subs, a Restaurant Brands International (RBI) brand, where he modernized the company’s consumer and restaurant technology platforms. At RBI, he held several leadership roles, including Chief Digital Officer of Popeyes and Vice President of Technology Products for RBI.

Throughout his tenure, Elie partnered closely with franchisees across North America to drive growth through technology adoption. He began his career as a Product Manager at Microsoft.

Elie graduated from the University of Pennsylvania with degrees in Business from the Wharton School and Computer Science from the School of Engineering and Applied Sciences, through the M&T Program.

Elie lives in Miami with his wife Christina and their two daughters.

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